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"When selling designer jewellery,  product links of london jewellery ranges do not generally run to tens of thousands of products and the way in which Shop@ssistant allowed a simple site design to be e-commerce enabled in a few hours was very appealing." Said Andrew, Links of London Rings "Allied to that approach was the fact that the static HTML. pages that make up the site are all available for submission to search engines, Classic Frown Charm unlike the virtual pages used by most server-based e-commerce solutions, and this allowed Babette to achieve her aim of getting her work to the widest possible audience Classic Smiley Minx Charm"
 After a few months of operation, the easy-to-use site is bringing benefits beyond original expectations with the site also acting as a shop-window to allow potential re-sellers from around the world to view and purchase products from the collection. All of the criteria for building a cost-effective small site have been met and the site is "doing very nicely, thank you". As Babette herself sums it up, "I may not be a technocrat, but I’m very happy to have affordable technology supporting my creative ambition and helping me to achieve my marketing goals. Art and science may make strange bed- fellows, but I chose this bed and I’m very happy to lie in it!".