Recycle Email

In the late 19th century, a young man called David Abercrombie founded David t Abercrombie company in New York city, the company specially sells items for high-level outdoor activities and hunting. His customers were those rich men fond of hunting and adventures. Ezra Fitch, a successful lawyer, was the honest one of them. Ezra Fitch had long in a career that life is boring, after selling shotgun is fun and inferior. In 1904, he finally succeeded in persuading the don’t know how to refuse Abercrombie, let him to join our company, the company name from the more difficult to read and Abercrombie into long Abercrombie & Fitch.

However, the combination of the two liked a marriage, the couple going well before the marriage, but quarrelling due to nothing after the marriage. Abercrombie’s conservative attitude often forced Fitch who wanted to expand rapidly crazy. At the time, A & F was a supplier who provided sporting goods for the wealthy class. At the beginning of the 20th century, Abercrombie finally can’t stand, sold his stake in the company, the management of the company.

In order to make a cool and garrulity company name, Fitch maintained the initial part “Abercrombie” and started subsequently the expansion he had been planned. He went against the rules to put all things in the cabinet clean and neatly, the clothings and socks in the store looked like being used two or three times and the tents were dirty, and there was a fire in the corner of the store. A & F still maintains such kind of style until now. Also because of the hunting background, A & F is marked by an elk head. The fire rises, the shop was burned, still not in New York city’s fifth avenue poked flagship store started selling women, sportswear. Fitch built himself a wooden room at the top floor of the concrete-building, and there was also a fishing pond for guests to try fishing rod. Lots of celebrities are in favor of A&F appliances and clothes. African exploration of Roosevelt, Arctic pole survey of Robert Peary, shotgun of Hemingway, fishing appliances of Hoover and Eisenhower are all originated from A&F. In that year, A&F became the supreme sports appliance corporation globally.

In 1928, Fitch who operated the legend earned enough and retired. After that the company began to decline, and the U.S. Great Depression in 1970s made A & F declare bankrupt. In 1988, Limited Company purchased the sales department of A & F at a cheap price. 1992, the chairman of Limited settled on Jefferies’ outstanding talents in designing sports clothes. So he hired Jefferies and add vigor to A&F. Henceforth A&f clothing began to glow youthful vitality. In jeffries, consumer is high quality, reveal young mentality classic American apparel.

The positive word LOGO is inwrought, the absorption of perspiration is better than before, it not only is full of fashion but also increases the natural feeling of the confortable wearing greatly. Abercrombie & Fitch changed into a clothes company and achieved great success by the college students’ shabby style.

Abercrombie and fitch clothing brand is popular from America to the whole world. abercrombie and fitch clothes uses cotton, which is comfortable and highly breathable, and feels gentle and has good sweat absorption.hollister clothing is increasingly popular,if someone wears abercrombie london clothes, he or she can also be regarded as a little noble.