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Home Entrepreneur Newsletter for Publisher: David Riklan - http://www.SelfGrowth.com

In This Issue:
– Recommended Product of the Day: Quality Wholesale Products
– Inspirational Quote for Home Entrepreneurs: Jeffrey Veen
– Article: Should you PUSH or PULL? - By Abe Cherian
– Article: The 7 Traits of an Exceptional & Successful Entrepreneur - By Robert Moment
– Subscription and Contact Information

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** Recommended Product of the Day **
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* Buy the Latest Products at Wholesale Prices *
Learn how you can get the best quality products at unbelievable prices and make healthy profïts. SaleHoo - The World’s Leading Directory of Wholesale Distributors - is going to open doors to markets you nevër even knew existed. Enjoy record profïts on items that are going to sell themselves! Go here for more information.

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** Inspirational Quote for Home Entrepreneurs **
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Good design can’t fix broken business models.
- Jeffrey Veen

In the offline advertising & promotional world there are basically two types of Promotional Forces…

‘PUSH’ & ‘PULL’ Strategies.

A “push” promotional strategy makes use of a company’s sales force and trade promotion activities to create consumer demand for a product.

A “pull” selling strategy is one that requires high spending on advertising and consumer promotion to build up consumer demand for a product.

Since I am writing for online business owners and affiliate marketers, the ‘PUSH’ & ‘PULL’ strategies can be applied on the web as well.

Low cost ‘Push’ Strategies you can use to sell more products and services online are:

1. Affiliate programs: If the product or service that you are selling online does not have an affiliate program setup, you are losing sales or spending too much money on advertising it yourself.

2. Follow Up By Phone: Most landing pages collect phone numbers but never use it to call the prospective clients. The combination of email follow up and a call will shoot your conversion through the roof.

3. Direct Mail: If you are collecting mailing address from your Landing page, try sending a batch of direct mail offers to your prospect list on top of your email and phone follow up.

4. Advertising: The frequency of your advertising determines how well the rest of the ‘push’ strategies work. If you don’t advertise, there aren’t any leads for you to call or direct mail for you to send out. Try giving useful resources and places to advertise to your Affiliates, so they can bring in the sales for you.

Low Cost ‘PULL’ Promotional Strategies to bring in more sales online:

1. Viral Promotional Products: Most people know the power of viral marketing but may not have an effective viral marketing method in place. Here are some thing you can do to market your website virally.
- Write small re-printable reports for others to promote with your link or logo
- Write articles and encourage other to post them free as content for their site.
- Send out news releases concerning a free service or product available on your site.
- Install a Recommend- It.com referral system.
- Enable visitors to e- mail post cards or greeting cards from your website.

2. Social Networking: Use your branding, links and logos on social network websites like, Youtube, Facebook, Friendster…etc.

3. Blogs: Personalize your blog pages with your company logo and links.

4. Discussion Forms: Respond to posts with helpful answers to discussion lists in your niche market.

5. Seminar Networking: Attend seminars and connect with others. Strike JV deals and an opportunity to create word- of-mouth.

It’s absolutely imperative to use both strategies, ‘Push’ & ‘Pull’ promotional strategies, for your business.

Work Sheet: Do the following right now and watch your sales increase within 7 days.

1. Write down a list of ‘Push’ strategies that you can implement in your daily, weekly or monthly promotions.

2. Write down a list of ‘Pull’ strategies that you can implement in your daily, weekly or monthly promotions.

3. Maintain a daily check list and do it.

4. Find someone who can help you do the daily chores and outsource these tasks to others.

Conclusion:

Working on all promotional pillars will propel your business to the next level. A combination of ‘Push’ and ‘Pull’ strategies for your web business is key to your marketing success.

About the Author:

Abe Cherian is the founder and CEO of Multiple Stream Media, LLC., a company that helps online businesses find new prospects and clients, who are anxious to grow their business fast, and without spending a fortune. Getting targeted traffic to your website and making more sales is easy when you have the right people to guide and do it for you. Give Multiple Stream Media a call 1(845) 247 2565 or visit their site at http://www.multiplestreammktg.com and make your web marketing a lot easier. 

Though some people seem to have the Midas touch and easily turn everything to gold, most of us have to give our endeavors lots of time, effort and the sweat of our brow before seeing things come to fruition. The simple truth is that the majority of us are simply not born leaders, but become leaders by who we are and the actions we take. Consequently, whether or not you’re an established entrepreneur or just starting out on your journey, there are particular traits you’ll usually find operating within the exceptional entrepreneur. In fact there are 7 particular traits you’ll generally discover deeply embedded within the exceptional and successful businessperson.

If you’ve already taken the plunge as an entrepreneur, you know that it takes a great deal of planning, development and strategic marketing to succeed. At any given time, there are changes to be considered and new directions to examine. In which case, whether you’re the CEO, CFO, Chief Marketer or Chief Solutions Officer of your company, your journey to success is probably full of trials and tribulations.

To support you in your journey to success, be willing to open your mind and sense of reasoning as you consider whether these traits are part of your driving force. If they are not yet ingrained within you, I recommend that you give them some thought.

THE 7 TRAITS TO SUCCESS

1) Successful Entrepreneurs Gain the Respect of their Peers

One of the first and most obvious characteristics you’ll see operating in an exceptional entrepreneur is an equitable and unbiased disposition . Plain and simple the successful entrepreneur recognizes that no one is above or below. With an attitude of respect for others, the successful entrepreneur gains the respect from everyone they encounter. Strategies, attitudes and methods filter down to each person and reflect on all actions and activities. A successful entrepreneur gives everyone the space to be great. No matter how effective or beneficial your expertise, becoming a successful entrepreneur requires building up of your character muscles, traits and habits, which correspondingly make your dreams a reality.

2) Successful Entrepreneurs Believe and Trust in Themselves

The savvy entrepreneur is good at trusting his or her own ideas and instincts. Starting out as an entrepreneur requires persistence, determination and a high level of self-discipline. Continuing as a successful entrepreneur requires even more persistence, determination and self-discipline. The wise and successful entrepreneur knows this and works hard at developing their level of confidence. If you have a strong code of ethics and believe in yourself, then your ideas can work. Having the desire and passion are the first steps on your journey; getting there requires believing in yourself.

3) Successful Entrepreneurs Follow a Plan

The successful entrepreneur follows a plan. Haphazard or trial and error have no place for the triumphant entrepreneur, for no one gets to his or her destination without a map or a guide to follow. That doesn’t mean you won’t go off course if another road seems better, but it’s still more effective to have a plan in place. Most successful entrepreneurs start out by writing a basic business plan that acts as the impetus and guide for their endeavors. It doesn’t have to be fancy or lengthy but it should include marketing strategies, goals, intentions, ideas and why you can do better than your competition. A business plan should be reviewed and updated periodically for each new idea stirs and inspires other ideas.

4) Successful Entrepreneurs Think Creatively

Successful entrepreneurs are not afraid of thinking creatively. Whether a business idea has already been tried makes no difference to the exceptional entrepreneur. He or she sees better ways of doing things and knows that every idea can be expanded upon, made better, enhanced or broadened . The successful entrepreneur is willing to think outside or the proverbial box, which means using imagination, trying new things and expanding on a vision. The savvy entrepreneur pays careful attention as to whether a particular strategy is working. If after giving it his or her best shot the entrepreneur realizes the particular strategy isn’t working, they know there’s no point in continuing to invest energy, time and effort in the strategy. They move on to another approach and idea.

5) Successful Entrepreneurs Explore Their Exceptional Skills

Successful entrepreneurs realize that we each have our strengths and weaknesses as well as a multitude of skills and talents. Successful people ask themselves often what skills they have that no one shares in quite the same way. An exceptional and successful entrepreneur explores their particular skills until they find the ones that match most closely with their ideal. They don’t try to be and do everything. If the successful entrepreneur needs help, they’re willing to find someone who can do it better, and allows in the support. The successful entrepreneur stays open to change for they recognize that as they move forward, doors open in unexpected places that carry them to their next level of success.

6) Successful Entrepreneurs Envision Their Success

The successful entrepreneur gives time to envisioning how they want their business to look and how they want it to be. Intention is a powerful and dynamic tool. For those who are not inclined towards intention and visualization, talk to a successful athlete and you’ll discover that before each sporting event, the successful athlete envisions exactly how he or she wants things to turn out. Imagine what it will feel like when you’ve reached a particular set of goals. Get in touch with the feelings, you’d have as a successful entrepreneur. Practice and conceive of the sense of empowerment and the joy of having succeeded. The successful entrepreneur knows they have the power to live life the way they want, but to make it a reality, they know it has to be seen first.

7) Successful Entrepreneurs Never Give Up

Giving up is never in the vocabulary of the successful entrepreneur. Of course there may be days when a successful entrepreneur feels discouraged or disappointed, but giving up is not an option. Having faith, trust, confidence and determination are the qualities needed for the successful entrepreneur. To keep their focus on track, they seek out the support of those that know them, encourage them and bring out their natural enthusiasm. The smart and successful entrepreneur realizes that there will be good days and not so good days. Being a successful entrepreneur requires accepting the ebbs and flows of business for it is in fact what separates the exceptional and successful entrepreneur from the one who gives up far too soon.

Robert Moment, Author, Business Coach and Strategist is the Author of a best-selling book, “It Only Takes A Moment to Score.” Founder of The Moment Group, a Small Business Coaching & Consulting Firm. Robert, help entrepreneurs harness their potential and soar to new heights. Contact Robert@sellintegrity.com or visit his web site at http://www.sellintegrity.com