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its extraordinary diamonds. Founded in 1996, Hearts On Fire has established a new Links of London Jewellery standard for diamond cutting perfection, enabling the Company to becomeone of the world’sleading diamond brands. The Company continues to redefine the industry through its extraordinary diamonds, sophisticated marketing and training programs, and unique retail relationships. Hearts On Fire, The World’s Most Perfectly Cut Diamond, is carried in 31 countries, including 600 U.S. retail locations, as well as locations throughout the U.K., Asia, and the Caribbean. For more information, please visit
Following its success in London, New York, Paris, Hong Kong and other major fashion capitals across the globe, Links of London finally arrives in Dubai with the grand opening of its boutique at the Wafi Retail Extension.
The shop showcases a unique selection of luxury jewellery for men and women, watches, accessories and gifts that capture the essence of the well-loved English brand – elegant, whimsical, relevant and versatile. The exquisite pieces are crafted from sterling silver and 18kt gold and are hallmarked at the Assay Office, Goldsmiths Hall, in London or Edinburgh. Speaking on the launch of the new boutique, Janet Jokat, Head of Retail, Links of London explained, ‘Over the last 17 years, Links of London has grown considerably and now has 55 retail outlets including Dubai and a network of high quality stockists worldwide. The brand has won numerous awards including the UK Jewellery Links of London Bangles of the Year in 2005 and 2006, further giving assurance to our clients that every item that comes from our stores are only of the highest quality. Dubai has undoubtedly established itself as a major luxury destination and we are happy cater to its highly sophisticated market.’ Tamjid Abdullah, Deputy Managing Director of Damas, the exclusive partner of Links of London in the Middle East enthused, ‘Our clientele in the region will definitely benefit from the wide range of style options Links of London is making available to them. This international brand is synonymous with contemporary elegance and superior craftsmanship and its continued success is brought about by its adherence to the strictest standards from design to production.’ Once described as ‘A clever brand that hits Fairy Godmother Charm marker,’ Links of London is at the forefront of design, creating memorable jewellery collections such as Sirens, Lovestruck and Purity Pearl, which creatively blend diamonds and precious gems with 18kt gold and sterling silver. For men, the brand offers finely crafted rings, chain pendants, cuff links and other choice accessories to complement the sophisticated look. Recently, Links of London has launched its first major Watch Collection which includes six watch families together with some exciting special edition gemstone pieces. All the watches are Swiss-made in sleek stainless steel cases with a sapphire crystal watch glass and generously sized crowns. Links of London quickly established a reputation for beautifully crafted affordable luxury jewellery and gifts. The brand has earned the respect not only of its growing clientele but also other players in the luxury market. Links of London – Dubai is conveniently located at the First Level, Wafi Retail Extension.
For more information please contact: The Idea Agency PR Department Tel: 04-3434424 Fax: 04-3434305

LOAD-DATE: December 5, 2007