The post I wrote last night about 20 free ebooks, while useful, is also pretty obviously linkbait (meaning, it’s meant to get links from other blogs and bookmarks, etc, to raise my site’s standings). Part of what one does to build influence, awareness, authority, and eventually trust, is to attract more exposure from a larger audience, so that you might better reach the people you need for business (or whatever your goal for making media is- you tell me).

Some of what I do here at [chrisbrogan.com] is test out what works and what doesn’t, so that I can report to you. It’s also a great way to collect ideas for my book with Julien Smith, which should be officially announced in a few weeks or less). Here’s what I have for you today:

Look at the difference in where my traffic comes from. I’m bad at math, but even I know that the top referrer is giving me more than the next seven combined.

If you don’t have a way for people to Stumble your blog posts, you might be missing the most powerful referral engine I’ve had on most of my posts.

Are you using StumbleUpon? What have you observed?

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