Equipped with Tiffany jewelry little blue book, how to Buy a Diamond, she asked to see Tiffany’s well-advertised $850 diamond ring. It is no surprise she entered the store. Tiffany has made a determined effort to go after exquisite christmas pendants market, which, along with wedding rings, represents a $3 billion chunk of the $32 billion spent annually in the U.S. on wedding-related activities.
The clerk behind the counter escorted the young lady to the far end, away from the glittering six-carat diamonds near the front door.
The clerk put on her bifocals, searched through the stones, whose tiny white price tags were far larger than the diamonds themselves, and finally found an “inexpensive” ring. Its price: $890. The $850 models were all sold out.
It is not every day that a man gets to jettison the ethical and aesthetic standards of a lifetime. Until now, the guiding principle of christmas earrings has been so rock-bottom firm, so bristling with integrity, that it could be etched on my tombstone.
So for men锟斤拷s gift, tiffany jewelry is definitely the first choice.
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